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This story is a failure (so bake a cake)
By Katy Mersmann ONA Newsroom Take a deep breath. It’s time to talk about failure. In the interest of full disclosure, I should admit this story is, in some ways,…
What do sponsors get when we grab swag?
Choosing to sponsor ONA15 is no small undertaking. Package prices range from $10,000 to $50,000 or more. But the benefits of sponsorship are hard to discount when they come with booths…
Horizontal Video or Bust! Or Not?
Katy Mersmann ONA Newsroom Quick! Grab your phone and start filming video…now stop! Are you holding your phone vertically or horizontally? For most trained journalists, the answer is always horizontal.…
We Don’t Have to Let the Traffic Win
By Katy Mersmann ONA Newsroom There’s nothing journalists hate more than wasting time and L.A.’s infamous traffic can mean death for a deadline. I tested a mobile video editing process…
From Shakespeare to Snapchat: Classic ways to captivate your audience
Amy O’Leary of Upworthy told us what we can can learn from Scheherazade, Shakespeare and Star Wars. From Homer to Han Solo, the stories that endure in human memory do so because they…
What’s that box in your swag bag?
Have you dug into your ONA15 swag bag yet? If so, you might be wondering about that Google-branded cardboard box. It’s actually called Google Cardboard. And with it, you can…
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