After this year’s ONA conference, you should be happy to know the wealth of social media knowledge has been refined to this list of social media takeaways. Continue to be the rock star that you are by following these rules.
What people are using and how
Among Americans age 18-34, here’s look at how top social apps stack up.
· Facebook gets 1 billion views on videos, 1/8 being mobile
· Snapchat is more popular than Twitter among Millennials
Legal Need-to-Knows:
Some key details came from a session titled, “[Law School] Hey, that photo’s mine! A crash course in copyright law.” These tips will help you avoid sticky situations when using images from social media.
Session hashtag: #ONA14la
Session leads: @barbarawall and David Wittenstein
About copyright laws: Breakdown
Top tweets:
Key takeaway -> you can embed an image in your website and not infringe because the image is served from FB server, #ONA14 Law School
— Teresa Frontado (@tfrontado) September 26, 2014
SNAPCHAT
Snapchat has only been around since June 2013, and due to its video capabilities and quickly growing user base, it’s grown to be important enough to be dedicated it’s own session titled, “Mobile Bootcamp: Snapchat.”
Session hashtag: #ONA14la
Session leads: @barbarawall and David Wittenstein
About copyright laws: Breakdown
Top tweets:
People in the room who use snapchat (many hands). People who use snapchat for work (one hand). #ona14snaps #ONA14
— Tom Moore (@tfmoore) September 26, 2014
Snapchat “feels a lot more personal because it’s connected directly to you” @masumaahuja @ONAConf #ona14snaps “We’re building a community”
— Kristen Hare (@kristenhare) September 26, 2014
Other ideas for snapchat: take pix of celeb or source and have them write a message for readers. #ona14snaps
— Amy Zerba (@amyzerba) September 26, 2014
The rules of Snapchat are “there are no rules” @masumaahuja @ONAConf #ona14snaps
— Kristen Hare (@kristenhare) September 26, 2014
Advertising a Snapchat account is “much more word of mouth” –@masumaahuja #ONA14snaps
— Ethan Klapper (@ethanklapper) September 26, 2014
VINE
Vine has only been around since June 2013, and is important enough already to be dedicated it’s own session titled, “Mobile Bootcamp: Snapchat”
Session hashtag: #ONAVINES
Session leads: @thebeff
Consider this:
· “As a news organization you can vine whatever you want by using your camera and camera roll.” – Jeff Petriello (quote)
· Vine is paired with twitter making it easier to broadcast what you’ve recorded
· Can be used as a promotional tool
· Some features such as “ghost mode” can be used to create “stop-motion” videos
· Features galore: editing, audio editing, motion, camera focus, drafts, stop motion, revine and loop counts
· Promotional for news
· MediaBistro reported that 6 in 10 Vine users are women, and that the top demo id 18-20 year olds.
· Vines can be: Tweeted, Embeded, GIFed, Tumbled, Instagrammed and YouTubed
· You can use vine just like other social Medias to find more information to add to your post, using hashtags is one way!
· You have to get permission before using others footage
· Provides instant coverage
Downside:
· Only 6 seconds
Top tweets:
Non-viney things you can do with Vines: tweet, embed, make a gif, share on tumblr & instagram & compile in a YouTube vid, @thebeff #onavines
— Kristen Hare (@kristenhare) September 26, 2014
Your vine doesn’t just have to live in that platform. Tip: the many ways you can use @vineapp #onavines pic.twitter.com/YPboytdZDl
— Liset Marquez (@JournaLiset) September 26, 2014
Helpful tip from @thebeff: use ghost mode and a tripod to create stop-motion @vines. #onavines
— Liset Marquez (@JournaLiset) September 26, 2014
Instagram has been around since October 6, 2010, originally a photo only service it added the ability to post videos giving media another outlet to reach users and new audiences, “Mobile Bootcamp: Instagram.”
Session hashtag: #ONA14insta
Top tweets:
Try shooting from the hip, literally, says @alexwroblewski. Hold your phone near your hip for a different angle. #ona14insta
— Sona Patel (@sona) September 26, 2014
Professional camera can get more respect from subject than using a phone, but you still have to get the shot. – @alexwroblewski #ONA14insta
— Max Walker (@WmMaxWalker) September 26, 2014
Hashtags and cross promotion on Twitter, Facebook helped @alexwroblewski gain a following on Instagram. Still, it takes time. #ona14insta
— Sona Patel (@sona) September 26, 2014
Professional camera can get more respect from subject than using a phone, but you still have to get the shot. – @alexwroblewski #ONA14insta
— Max Walker (@WmMaxWalker) September 26, 2014
#ona14insta tip from @alexwroblewski: “Zoom with your feet.” So true #ONA14
— rkipp (@rkipp) September 26, 2014
“It’s faster to get your work in front of people than it’s ever been.” #ona14insta #ONA14
— rkipp (@rkipp) September 26, 2014
