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A good explainer video, explained

  • Dolores Hinckley
  • September 13, 2019
  • 1 minute read
Irene Noguchi, executive producer of “Today, Explained” speaking about podcast explainers Friday to ONA attendees. Photo by Daja Henry.
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To make a good explainer video, a trio of experienced producers suggested, start by looking for the unexplained.

Explaining the basics at a Friday session of ONA19, Valerie Lipinski, managing producer of Vox Video, emphasized the need for creativity in the process and choosing a headline early to guide the story.

Criteria for an explainer pitch at @voxdotcom #ONA19Video #ONA19 @ONANewsroom pic.twitter.com/klvmc8BXY2

— Daja E. Henry 🌸 (@dajaehenry) September 13, 2019

“I think there are a lot things people don’t understand,” said Imaeyen Ibanga, senior context producer and presenter at AJ+. “And I think a lot of times when people do news stories, there’s this assumption of this base level of knowledge that a lot of people assume everybody has.

“It has to be something that people who don’t understand anything about the subject know, but also that experts can find equally as accessible.”

An @ajplus video from @iiwrites which got a yes to all those questions. #ONA19Videohttps://t.co/FbQ082j270

— Daja E. Henry 🌸 (@dajaehenry) September 13, 2019

Added Ibanga: “There are some things that people assume to be general or common knowledge that just aren’t.”

Podcasts can be explainers, too, and the same concepts of changing up music, pace and narrative style used in a well-made video explainer can apply to audio storytelling.

For example, gerrymandering is a dry subject to tackle, said Irene Noguchi, executive producer of a Vox daily podcast called “Today, Explained.”

Inspired by a phrase used by an interviewee, her team set the piece to an AC/DC-style rock anthem.

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Dolores Hinckley

Dolores Hinckley is a producer and reporter for WUFT News. In her time at the station, Dolores has also worked with NPR national, covering Hurricane Michael from ground zero in Panama City and the protest of white nationalist Richard Spencer at UF. In Spring 2019, Dolores interned for CBS’ “60 Minutes,” where she assisted in researching upcoming pieces for the acclaimed news magazine, including the profile of Samuel L. Jackson. Following her semester in New York, Dolores spent Summer 2019 interning for the Associated Press in Rome, covering Italy and the Vatican as a video and print journalist, prior to her graduation in December 2019. Born in Italy and raised in the U.S., Dolores one day hopes to work as a foreign correspondent for an American outlet, telling compelling stories wherever they may be. When she’s not pursuing a story, Dolores loves to fence épée and travel to compete with the UF club fencing team.

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