What’s the value of the new social media tools? Throughout the short time of their existence, Pinterest, Instagram, Google+ and Tumblr have attracted lots of attention from and impacted the news world. Richard Koci Hernandez, a University of California, Berkeley professor, upheld the social photography value of Instagram, saying it provides a free billboard to advertise his photos, which helps him land jobs at big media.
To answer the concern of keeping up with all the new tools, Farai Chideya, a journalism professor at New York University, said the key is to be realistic and let things go because it’s simply impossible to master everything. But learning from the masters in a specific social medium always helps.